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Felix NagelDE

I build software that has to pay for itself.

For agencies that need build capacity, and for teams bringing something new to market.

In weeks, not quarters. Fixed scope, fixed price, fixed delivery date.

Book a 15-minute call

You'll come away knowing whether it's a fit — and what it costs.

After the click

Campaigns often die on the landing page rather than on the ads.

The ad makes the promise. The landing page has to deliver on it.

Ad

Landing page

Why me

3 years in online marketing.Then 6 years in software development.

01

Performance marketing at Smarketer

At a leading Google Ads agency, I managed Google and YouTube campaigns with six-figure monthly budgets — finishing my time there as team lead.

02

Software development at Finanzfluss

At one of the largest personal-finance platforms in the German-speaking market, I worked in a very small team and led the development of its ETF search — from the Rails API to the frontend.

How I work

AI-assisted from the first line to the last — and at no point without me.

Responsibility

Stays entirely with me. AI takes on tasks, not responsibility.

Cutting scope

AI helps me run through options and produce quick mock-ups. What belongs in version one and what comes after is my call — that is what keeps the promised delivery date realistic.

What can wait gets struck from the sketch

Writing and rebuilding

AI handles most of the execution here. That shortens implementation — not the agreed scope.

A suggestion, as it gets written

Reviewing

System checks wherever they make sense. Before anything ships, I review it personally.

Where the automation stops

What I build

The largest of them is an AI-native product.

AI-native products

AI not just as a feature, but at the core of the product — starting with whether it pays off in production.

An overview with a summary and the sources behind it

Web applications

Frontends in React or Vue, and everything running behind them. Typically three to six weeks.

The same application, one level down

Backends, APIs and integrations

Data models, interfaces, connections to CRM and third-party systems, automation with n8n.

A process that keeps running unattended

Landing pages and funnels

Fast, cleanly tracked, built for paid traffic. Typically one to two weeks.

Page and stages

Who I work with

  • Agencies

    Build capacity when your calendar is full and your client is sticking to a fixed date. If you want, I work entirely in the background: under your name, in your design, with all communication running through you.

  • Startups and new products

    From the first idea to a focused MVP that enables early feedback from real users — including the decision about what can wait.

  • Companies with one specific project

    An application, an integration, a process that ought to be automated. Clearly bounded, with an end date.

How the work runs

No weeks of silence.

  1. A 15-minute call

    What needs building, by when, and what systems it has to talk to.

  2. A quote, usually the next working day

    Scope, fixed price, delivery date. In writing, before anything is agreed.

  3. The build

    A fixed weekly checkpoint.

  4. Handover

    The code is yours, the deployment is live, the documentation comes with it. Maintenance afterwards if you want it, or further work as it comes up.

Common questions

Including the one about price.

What does a project cost?
It depends on the scope, which is why there's no number here. After the call you get a fixed price and a delivery date — usually the next working day, once the scope is clear. No timesheets, and nothing billed on top for anything that was agreed beforehand.
Do you work under the agency's name?
Yes — white label is the normal case. If you want it, all communication runs through you and I don't appear in front of the client at all.
What happens if the scope changes?
Changes are quoted separately, with their own price and their own date. That's precisely what makes fixed prices work.
Who owns the code?
You do, in full, after the final payment — including every repository and every access credential.
What do you work with?
I'll pick up an existing stack where it holds up. Otherwise TypeScript: React or Vue on the front end, Node or Rails behind it, Postgres, Cloudflare or your own servers, automation with n8n.

Next step

Fifteen minutes is enough for scope, timing and systems.

I can currently start within a few days.

Prefer to write? felix@felixnagel.dev

Book a call